For my first cover, I have decided to use an intertextual reference of Elton John for the release of Rocketman which was one of the most successful films of 2019. Elton John is known to be flamboyant in the way he dresses and acts which can connect with a 'fun-loving audience'. Also Elton John is an homosexual male which highlights the representation of the LGBTQ+ community and is an advocate for gay rights which is a topical issue in today's society - suitable for my '16-25 year old mass market'.
For my second cover, I plan to use an intertextual reference of Princess Jasmine for the release of Aladdin which was also one of the most successful films of 2019. Princess Jasmine is known to be rebellious, powerful and more independent compare to the other Disney princesses and by highlighting her strength would empower my '16-25 year old mass market' - #METOO campaign. Princess Jasmine is also a Middle Eastern fictional character which would highlight the representation of other cultures and champion diversity.
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