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From the comments from my focus group, I have decided to dismiss cover number 1 as cover number 2 connected with the audience more. This could be due to the fact that cover number 2 has a stronger direct mode of address which would attract the 16-25 year old fun-loving audience more. Also, a comment from my focus group mentioned that the lighting was better in the second cover as brighter natural lighting has connotations of youthfulness and joy which would fit the needs and wants of a fun-loving audience.
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