PRODUCTION: first rough edit of Elton front cover
1. 2.
3. 4.
Audience Feedback from the first rough edit:
Conclusion:
The comments and opinions from my focus group has helped me decide which covers would be most suitable for my 'fun-loving 16-25 year old mass market demographic'. I have decided to dismiss covers 3 and 4 because my focus group did not connect or think that the main image looked confident enough. This is very important that my model looks confident in order to create strong iconography and intertextuality of Elton John's bold and flamboyant stage persona. I would keep covers 1 and 2 due to face that cover 1 captures the theatrical and goofy side of Elton John and cover 2 looks more professional and bold.
I also asked my focus group which colour scheme suited the front cover, either red or blue. The majority of my focus group said that they preferred the blue over the red. So, I decided to dismiss the red colour scheme and go with the blue instead as the blue emphasises the blue undertones in the rhinestones creating a in synced and clear house-style.
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