PRODUCTION: update online product masthead
From my audience feedback, my online product masthead didn't convey a strong masthead so, I decided to use the deep blue from the Elton John cover to reinforce my house style and cohesive colour palette between all products. I have added my tagline 'ENHACING YOUR CINEMATIC EXPERIENCE' underneath the masthead to create brand loyalty and brand awareness for the audiences. I have also created a link to Hearst's website for industry context as in the magazine brief, the magazine would be published by Hearst Magazine UK. I still have the same Menu bar and social media bar in order to meet the codes and conventions of magazine websites. 

PRODUCTION: updated audio visual 
Due to the fact that my online masthead changed. I have updated a few images on my audio visual to increase by brand loyalty and create brand awareness. I have also added the Elton John logo with the E to attract Elton John's fandom. 

PRODUCTION: Easter egg/ call to action - online website


On my website, I have created an Easter egg and call to action. In the print contents page, I have mentioned the 'CHANCE TO WIN PREMIERE TICKETS' which only the print readers would know about as there would be a quote on the spine of the magazine and the print subscribers would have to guess which film the quote is from. If they know the answer they would click the TICKET icon and it would take them into a secret page where they can submit their answer.

PRODUCTION: contents update


I have added an editor's note, columns, advertisement with HMV as demand for DVDs and tangible copies of films, music etc. are declining so, by using collaboration with HMV would hopefully be convergence between both companies to gain sales. As well I have added promoted the company's social media platforms, website and re-promoted the print magazine with a small image of the front cover to create digital convergence through out the whole brand 

PRODUCTION: first draft for #MYELTONGLASSES enticement for online product

I wanted to create an enticement for my #MTELTONGLASSES article in order to attract and promote the audio visual for the article. I ask for my focus group which one they preferred and this was one of the responses given:


From the audience feedback, the majority of my focus group preferred the video as it was more eye-catching compared to the picture. I decided to dismiss the picture for the #MYELTONGLASSES in order to meet their wants and needs and kept the video

PRODUCTION: Online product -Maisie Radley Interview enticement 



From my focus group survey, the content my audience wanted from an entertainment magazine were interviews. I decided that I would create an interview. I originally created this strip on my website with a quote in a simplistic serif typography with the model's picture on either side. However, from my audience feedback, the strip did not work with my online product as I lost my house style within the website and didn't look cohesive with my print magazine. So I decided to make the feature more interactive to meet the needs and wants of my 'fun-loving 16-25 year old mass market' and create a simplistic hover box. 

I decided t dismiss the quote and keep with the article title. I decided to use the same typography as my print magazine in order to enhance my print magazine and a similar colour scheme as my print magazine to reinforce my house style. 

PRODUCTION: audio visual UPDATE

PRODUCTION: online content


As mentioned, I filmed the process of when I created the Elton John glasses and I thought it would be perfect for 'my readers' as it would create audience interactivity. If the audience watched the film, fell in love with Elton John and wanted to create their own glasses, my magazine would help you do that. Since I filmed this by myself, some of the clips are very shaky. Hopefully, the editing process will reduce the shakiness and create a smoother clip.

GENERIC RESEARCH: drinks advert for my online product 
I have planned to create a drinks advert for my website. Since, my target audience is for a 'fun -loving 16-25 year old mass market' I thought that the drinks market would be suitable as everyone purchases drinks and especially in the cinema. 

So, here are some drinks adverts from Starbucks, Lucozade and Oasis. 

From my research, I have found out that Starbuck's target market is '25-40 year old men and women' which would be aimed at mainstreamers due to Starbuck's customers are known to be conventionalists and conformists. The target market for Lucozade is '18-30 young men' which would either be strugglers or explorers due to the fact that most Lucozade customers either purchase their products for sporting events to boost their energy or for people who love fix drinks or disorientated. For Oasis, their target market is '16-24 year olds' which is the exact target audience for the entertainment magazine and online product. I will use the advertising codes and conventions used in the Oasis adverts in order to connect with the target audience and create brand loyalty. 


My drink advert 

As you can see above, I have use similar codes and conventions as the Oasis advert in order to connect with my 'fun-loving 16-25 year old mass market'. By giving young readers promotion deals, this could help boost customer loyalty. Even though there isn't a direct mode of address, the use of the model drinking her drink could connote that if the audience drinks Moonbuck's products then they will look like her. 

PRODUCTION: updated #MYELTONGLASSES article


I have dismissed the other layout of the #MYELTONGLASSES article due to the fact that the layout did not meet the codes and conventions of a entertainment online website. So, to do so, I have moved the audio visual to the top of the screen as most entertainment website usually include an image or video on the top of the screen. I have added a by line and a date line to let the readers know when the article was posted. I have made the call to action clear with a bright coral-pink box which is used in the print magazine to create a strong house style. I have additionally added a comments box in order to enhance audience participation and an active audience. 

PRODUCTION: #MYELTONGLASSES article 
To promote the audio visual, I have created an article for the audience to read beforehand to get some background information. I have used a image collage of my Rocketman cover model to create a house style within my print and online products. I have put a coloured filter onto of the original images to make the article look more 'fun-loving' in order to meet the needs and wants of my target market. I have used a secret hover box for my website viewers for a call to action - where the audience uploads a picture of themselves in the glasses and the best ones would be featured on the website. This would create audience participation and encourage an active audience. 
 

PRODUCTION: online product masthead 


I have added a social media bar for digital convergence and to attract audiences to go follow the company's social media account.