To promote the audio visual, I have created an article for the audience to read beforehand to get some background information. I have used a image collage of my Rocketman cover model to create a house style within my print and online products. I have put a coloured filter onto of the original images to make the article look more 'fun-loving' in order to meet the needs and wants of my target market. I have used a secret hover box for my website viewers for a call to action - where the audience uploads a picture of themselves in the glasses and the best ones would be featured on the website. This would create audience participation and encourage an active audience.
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