PRODUCTION: Easter egg/ call to action - online website
On my website, I have created an Easter egg and call to action. In the print contents page, I have mentioned the 'CHANCE TO WIN PREMIERE TICKETS' which only the print readers would know about as there would be a quote on the spine of the magazine and the print subscribers would have to guess which film the quote is from. If they know the answer they would click the TICKET icon and it would take them into a secret page where they can submit their answer.
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