I have planned to create a drinks advert for my website. Since, my target audience is for a 'fun -loving 16-25 year old mass market' I thought that the drinks market would be suitable as everyone purchases drinks and especially in the cinema.
So, here are some drinks adverts from Starbucks, Lucozade and Oasis.
From my research, I have found out that Starbuck's target market is '25-40 year old men and women' which would be aimed at mainstreamers due to Starbuck's customers are known to be conventionalists and conformists. The target market for Lucozade is '18-30 young men' which would either be strugglers or explorers due to the fact that most Lucozade customers either purchase their products for sporting events to boost their energy or for people who love fix drinks or disorientated. For Oasis, their target market is '16-24 year olds' which is the exact target audience for the entertainment magazine and online product. I will use the advertising codes and conventions used in the Oasis adverts in order to connect with the target audience and create brand loyalty.
My drink advert
As you can see above, I have use similar codes and conventions as the Oasis advert in order to connect with my 'fun-loving 16-25 year old mass market'. By giving young readers promotion deals, this could help boost customer loyalty. Even though there isn't a direct mode of address, the use of the model drinking her drink could connote that if the audience drinks Moonbuck's products then they will look like her.
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